Ashwagandha is an adaptogenic herb used for centuries in Ayurvedic medicine to reduce stress, support energy, and promote overall vitality. It has become one of the fastest-growing supplements in the stress-management and nootropic categories, backed by extensive clinical research.
Reduces stress and cortisol levels
Supports healthy energy and vitality
Promotes restful sleep and relaxation
Supports cognitive function and focus
May enhance athletic performance and muscle recovery
Supports hormonal balance and reproductive health
Not all dosage forms are created equal. Here are the most effective formats for ashwagandha supplements based on bioavailability and consumer preference.
Versatile delivery system ideal for powder-based formulations with rapid absorption.
Learn moreThe most economical choice with excellent stability and precise dosing.
Learn moreEnjoyable supplement format that combines nutrition with a pleasant taste experience.
Learn moreVersatile format offering customizable dosing and rapid nutrient delivery.
Learn moreRecommended Daily Dose:
300-600mg standardized extract daily (typically taken in 2 divided doses)
Typical Product Strength:
Capsules: 300-500mg extract per capsule; Gummies: 150-300mg; Powders: 500-1000mg per serving
Common Serving Sizes:
60-120 capsule bottles, 60-90 gummy bottles, 30-60 serving powder containers
Stable botanical extract. Standardized extracts (withanolides 2.5-5%) preferred for consistency. Shelf life 24-36 months. Light-sensitive - amber bottles recommended.
Root extract has best traditional use data. Full-spectrum extracts preserve withanolides, sitoindosides, and other actives. Patented forms (KSM-66, Sensoril) have clinical backing. Withanolide content (2.5%, 5%, 10%) indicates potency.
Ashwagandha has bitter, earthy taste (name means "smell of horse"). Capsules eliminate taste. Gummies require significant flavoring (berry, tropical). Powders mixed into smoothies, lattes.
India is primary source. KSM-66 (full-spectrum root extract) and Sensoril (root and leaf) are premium patented extracts with clinical studies. Organic certification available. Ensure testing for heavy metals.
1000 bottles (60,000-120,000 capsules)
Most manufacturers require 5,000+ units. Our 1,000-unit MOQ lets you start smaller and test the market without massive upfront investment.
4-6 weeks
Includes formulation finalization, production, quality testing, and packaging. Rush options may be available for additional cost.
Budget Tier
$12-18 (generic extract, 300mg, 60-count)
Entry-level products, standard formulations
Mid-Range
$20-30 (KSM-66, 600mg daily dose)
Higher quality, better absorption
Premium
$35-50+ (organic, patented forms, combination formulas)
Pharmaceutical grade, patented forms
*Retail prices shown are market averages. Your costs will be significantly lower. Contact us for detailed manufacturing cost breakdowns.
Dietary ingredient, botanical supplement. Structure/function claims allowed: "supports occasional stress", "promotes relaxation". Cannot claim to treat anxiety or insomnia as diseases. GRAS status for traditional use.
NPN required. Typically licensed for stress reduction, mood support, and vitality. Dosage and duration recommendations specified. Safety in pregnancy not established - label warnings required.
Our Expertise: We've helped secure 92% NPN approval rate for Canadian products. Our team ensures your ashwagandha formulation meets all regulatory requirements for both markets, from label compliance to permitted health claims.
These are the most successful ashwagandha products in the market. We can help you create any of these formulations.
Explosive growth in stress-relief category. KSM-66 brand recognition commanding premium. Ashwagandha gummies for stress gaining traction. Combination formulas (ashwagandha + rhodiola, ashwagandha + L-theanine) trending.
Target Market: Stressed professionals 25-50, students, athletes, individuals with sleep issues, wellness-focused consumers, 65% female
Bitter taste requiring masking or encapsulation
Educating consumers on standardized extracts vs. raw powder
Premium cost of KSM-66 and patented extracts
Heavy metal testing (some sources contaminated)
Highly competitive stress-relief category
Our manufacturing partners have solved these challenges across hundreds of ashwagandha products. We'll help you avoid common pitfalls and launch a high-quality, compliant product.
Our minimum order quantity is 1000 bottles (60,000-120,000 capsules). Most manufacturers require 5,000+ units, but our 1,000-unit MOQ lets you test the market without massive upfront investment. This makes ashwagandha supplements accessible even for new brands.
Typical lead time is 4-6 weeks. This includes formulation finalization, ingredient sourcing, production, quality testing (including third-party COA), packaging, and labeling. Rush production may be available depending on facility capacity.
The best dosage form depends on bioavailability, consumer preference, and your target market. For ashwagandha, we typically recommend:
Yes! We specialize in Canadian NPN applications with a 92% approval rate. For ashwagandha products, we'll handle the entire submission process, from compiling evidence to responding to Health Canada inquiries. Typical NPN approval takes 6-12 months.
Manufacturing costs depend on dosage form, strength, packaging, and order quantity. At our 1,000-unit MOQ, typical total costs range from $8,000-15,000 including product manufacturing, packaging, testing, and compliance. We provide transparent pricing with detailed breakdowns. Contact us for a custom quote based on your specific requirements.
We offer both! If you want a standard ashwagandha formulation, we can match you with proven stock formulas from our manufacturing partners (white label). If you want something unique, we create custom formulations tailored to your target market, combining ashwagandha with complementary ingredients for enhanced benefits.
All ashwagandha products include third-party Certificate of Analysis (COA) testing for:
All manufacturing partners are FDA-registered, GMP-certified facilities that follow strict quality protocols.
Our expert team will guide you through formulation, production, regulatory compliance, and everything you need to bring your ashwagandha supplement to market in the US and Canada.