Magnesium is an essential mineral involved in over 300 enzymatic reactions in the body, critical for muscle function, nerve transmission, energy production, and bone health. It is one of the most common nutrient deficiencies, making magnesium supplements highly popular across multiple demographics.
Supports muscle relaxation and reduces cramps
Promotes restful sleep and relaxation
Essential for bone health and density
Supports heart health and blood pressure regulation
Aids energy production and reduces fatigue
Helps maintain healthy blood sugar levels
Not all dosage forms are created equal. Here are the most effective formats for magnesium supplements based on bioavailability and consumer preference.
Versatile delivery system ideal for powder-based formulations with rapid absorption.
Learn moreThe most economical choice with excellent stability and precise dosing.
Learn moreVersatile format offering customizable dosing and rapid nutrient delivery.
Learn moreEnjoyable supplement format that combines nutrition with a pleasant taste experience.
Learn morePremium liquid formulations offering maximum bioavailability and convenience.
Learn moreRecommended Daily Dose:
200-400mg elemental magnesium daily (varies by form)
Typical Product Strength:
Capsules/Tablets: 200-500mg elemental Mg; Powders: 300-400mg per serving; Gummies: 100-200mg
Common Serving Sizes:
90-180 capsule/tablet bottles, 30-60 serving powder containers, 60-90 gummy bottles
Very stable mineral. No special storage requirements. Forms vary in stability: oxide (most stable), citrate, glycinate, threonate all shelf-stable for 36+ months.
Form matters significantly. Magnesium oxide has lowest bioavailability (4%) but highest elemental content. Citrate, glycinate, malate, threonate have superior absorption (30-50%). Glycinate least likely to cause digestive upset. Oxide often used as laxative.
Powders have bitter, metallic taste - requires flavoring. Citrus, berry, unflavored (for adding to drinks) common. Capsules/tablets avoid taste. Gummies fruit-flavored.
Different forms for different benefits: Glycinate (sleep, calming), Citrate (constipation, absorption), Threonate (cognitive), Oxide (budget, laxative). Multi-form blends trending.
1000 bottles (90,000-180,000 capsules/tablets; 500-1000 powder units)
Most manufacturers require 5,000+ units. Our 1,000-unit MOQ lets you start smaller and test the market without massive upfront investment.
4-6 weeks
Includes formulation finalization, production, quality testing, and packaging. Rush options may be available for additional cost.
Budget Tier
$8-12 (magnesium oxide, 100-count)
Entry-level products, standard formulations
Mid-Range
$15-25 (glycinate, citrate, or multi-form)
Higher quality, better absorption
Premium
$30-50+ (threonate, specialty forms, added actives)
Pharmaceutical grade, patented forms
*Retail prices shown are market averages. Your costs will be significantly lower. Contact us for detailed manufacturing cost breakdowns.
Dietary ingredient, GRAS status. Daily Value is 420mg for adult males, 320mg for females. Upper tolerable limit from supplements is 350mg/day (does not include dietary intake). Higher doses may cause diarrhea.
NPN required. Maximum daily dose typically 350mg elemental magnesium for adults. Must specify form on label (e.g., "magnesium as magnesium citrate"). Laxative effects must be noted at higher doses.
Our Expertise: We've helped secure 92% NPN approval rate for Canadian products. Our team ensures your magnesium formulation meets all regulatory requirements for both markets, from label compliance to permitted health claims.
These are the most successful magnesium products in the market. We can help you create any of these formulations.
Magnesium glycinate gaining market share for sleep support. Magnesium threonate for cognitive health (premium pricing). Multi-form blends for comprehensive benefits. Powder formats popular for flexible dosing.
Target Market: Adults 25-65, athletes (muscle recovery), individuals with sleep issues, those with leg cramps, seniors (bone health), 55% female
Educating consumers on elemental vs. compound magnesium
Choosing right form for intended benefit
Managing laxative effects at higher doses
Flavor masking for powders (bitter, chalky taste)
Competing with low-cost oxide products
Our manufacturing partners have solved these challenges across hundreds of magnesium products. We'll help you avoid common pitfalls and launch a high-quality, compliant product.
Our minimum order quantity is 1000 bottles (90,000-180,000 capsules/tablets; 500-1000 powder units). Most manufacturers require 5,000+ units, but our 1,000-unit MOQ lets you test the market without massive upfront investment. This makes magnesium supplements accessible even for new brands.
Typical lead time is 4-6 weeks. This includes formulation finalization, ingredient sourcing, production, quality testing (including third-party COA), packaging, and labeling. Rush production may be available depending on facility capacity.
The best dosage form depends on bioavailability, consumer preference, and your target market. For magnesium, we typically recommend:
Yes! We specialize in Canadian NPN applications with a 92% approval rate. For magnesium products, we'll handle the entire submission process, from compiling evidence to responding to Health Canada inquiries. Typical NPN approval takes 6-12 months.
Manufacturing costs depend on dosage form, strength, packaging, and order quantity. At our 1,000-unit MOQ, typical total costs range from $8,000-15,000 including product manufacturing, packaging, testing, and compliance. We provide transparent pricing with detailed breakdowns. Contact us for a custom quote based on your specific requirements.
We offer both! If you want a standard magnesium formulation, we can match you with proven stock formulas from our manufacturing partners (white label). If you want something unique, we create custom formulations tailored to your target market, combining magnesium with complementary ingredients for enhanced benefits.
All magnesium products include third-party Certificate of Analysis (COA) testing for:
All manufacturing partners are FDA-registered, GMP-certified facilities that follow strict quality protocols.
Our expert team will guide you through formulation, production, regulatory compliance, and everything you need to bring your magnesium supplement to market in the US and Canada.