Probiotics are live beneficial bacteria and yeasts that support digestive health, immune function, and the gut microbiome. With the gut-health trend at an all-time high, probiotics are one of the fastest-growing supplement categories, valued for their science-backed benefits across multiple health areas.
Supports healthy digestion and reduces bloating
Promotes balanced gut microbiome
Enhances immune system function
May improve mood and mental health (gut-brain axis)
Supports nutrient absorption
Helps maintain regularity and bowel health
Not all dosage forms are created equal. Here are the most effective formats for probiotics supplements based on bioavailability and consumer preference.
Versatile delivery system ideal for powder-based formulations with rapid absorption.
Learn moreVersatile format offering customizable dosing and rapid nutrient delivery.
Learn moreEnjoyable supplement format that combines nutrition with a pleasant taste experience.
Learn moreThe perfect balance between therapeutic effectiveness and consumer compliance.
Learn moreRecommended Daily Dose:
1-100 billion CFU (Colony Forming Units) daily, typically 10-50 billion CFU
Typical Product Strength:
Capsules: 10-50 billion CFU; Powders: 5-10 billion per serving; Gummies: 1-5 billion CFU
Common Serving Sizes:
30-60 capsule bottles, 30-60 serving powder containers, 60-90 gummy bottles
Critical challenge - probiotics are live organisms. Shelf-stable strains (Bacillus, certain Lactobacillus) preferred over refrigerated. Moisture-controlled manufacturing essential. Desiccant packets in bottles. Over-encapsulation common to ensure label claim at expiration.
Delayed-release (acid-resistant) capsules protect bacteria through stomach acid, improving survival to intestines. Enteric coating or vegetarian delayed-release capsules recommended. Some strains are naturally acid-resistant.
Powders often unflavored or slightly tangy. Gummies fruit-flavored to mask bacterial taste. Capsules eliminate taste concerns.
Strain specificity is critical - not all Lactobacillus strains are equal. Work with reputable suppliers who provide stability data, identity testing, and CFU guarantees at expiration (not just manufacture).
1000 bottles (30,000-60,000 capsules; 500-1000 powder units)
Most manufacturers require 5,000+ units. Our 1,000-unit MOQ lets you start smaller and test the market without massive upfront investment.
4-6 weeks
Includes formulation finalization, production, quality testing, and packaging. Rush options may be available for additional cost.
Budget Tier
$15-22 (basic formula, 10-20 billion CFU)
Entry-level products, standard formulations
Mid-Range
$25-40 (multi-strain, 30-50 billion CFU, delayed release)
Higher quality, better absorption
Premium
$45-70+ (clinically studied strains, high CFU, targeted formulas)
Pharmaceutical grade, patented forms
*Retail prices shown are market averages. Your costs will be significantly lower. Contact us for detailed manufacturing cost breakdowns.
Generally Recognized As Safe (GRAS) for most strains. No pre-market approval. Must meet CFU label claims at expiration. Cannot make disease claims. Structure/function claims allowed: "supports digestive health".
NPN required. Specific strain designation must be on label (e.g., Lactobacillus rhamnosus GG, not just "Lactobacillus"). CFU count must be guaranteed at expiration. Approved health claims available for certain strains.
Our Expertise: We've helped secure 92% NPN approval rate for Canadian products. Our team ensures your probiotics formulation meets all regulatory requirements for both markets, from label compliance to permitted health claims.
These are the most successful probiotics products in the market. We can help you create any of these formulations.
Strain diversity trending (multi-strain formulas with 10-20+ strains). Women's health probiotics (vaginal health). Spore-based probiotics (Bacillus) for superior stability. Postbiotics emerging as next evolution.
Target Market: Health-conscious adults 25-60, women (60%), parents buying for children, individuals with digestive concerns, post-antibiotic recovery
Ensuring CFU stability from manufacture to expiration
Managing moisture during encapsulation
Selecting clinically backed strains vs. cheap commodity strains
Educating consumers on CFU counts and strain specificity
Competing on price while maintaining quality
Our manufacturing partners have solved these challenges across hundreds of probiotics products. We'll help you avoid common pitfalls and launch a high-quality, compliant product.
Our minimum order quantity is 1000 bottles (30,000-60,000 capsules; 500-1000 powder units). Most manufacturers require 5,000+ units, but our 1,000-unit MOQ lets you test the market without massive upfront investment. This makes probiotics supplements accessible even for new brands.
Typical lead time is 4-6 weeks. This includes formulation finalization, ingredient sourcing, production, quality testing (including third-party COA), packaging, and labeling. Rush production may be available depending on facility capacity.
The best dosage form depends on bioavailability, consumer preference, and your target market. For probiotics, we typically recommend:
Yes! We specialize in Canadian NPN applications with a 92% approval rate. For probiotics products, we'll handle the entire submission process, from compiling evidence to responding to Health Canada inquiries. Typical NPN approval takes 6-12 months.
Manufacturing costs depend on dosage form, strength, packaging, and order quantity. At our 1,000-unit MOQ, typical total costs range from $8,000-15,000 including product manufacturing, packaging, testing, and compliance. We provide transparent pricing with detailed breakdowns. Contact us for a custom quote based on your specific requirements.
We offer both! If you want a standard probiotics formulation, we can match you with proven stock formulas from our manufacturing partners (white label). If you want something unique, we create custom formulations tailored to your target market, combining probiotics with complementary ingredients for enhanced benefits.
All probiotics products include third-party Certificate of Analysis (COA) testing for:
All manufacturing partners are FDA-registered, GMP-certified facilities that follow strict quality protocols.
Our expert team will guide you through formulation, production, regulatory compliance, and everything you need to bring your probiotics supplement to market in the US and Canada.